Brand Slogan

EMPOWER YOUR JOURNEY The journey to new possibilities

We are with you every step of the way.

As you hit the road each morning,
As you drive, dreaming of a better tomorrow,
We are by your side at every moment.
Now, we're adding new possibilities to your journey ahead.
We continuously think of you making changes and taking on new challenges.
We are a trustworthy and reliable partner, and we understand your inconveniences first.
We're here to restart as your partner, adding new possibilities to each moment of your day.

Brand Film Episode Ⅰ, Truck for Your Life

Brand Film Episode Ⅱ, Remind Wedding

Brand Film Episode III, My family

  • Our value

    Tata Daewoo commercial vehicle has been growing at the center of Korean commercial vehicle industry over the last 30 years.
    We have been proving our value and mission.

    Humanism

    We focus on ‘humanism’ that lies in a truck because a truck is not just a simple vehicle. A truck is a means of living taking a responsibility of customers lives and serves as a sincere companion to customers. We have found ‘humanism’ that lies at the heart of iron.

  • Low Total Cost of Ownership

    Our mission is lowering the burden of customers by reducing TCO (Total Cost of Ownership).
    We put all our capability into producing a comfortable truck with less breakdown and affordable maintenance costs from the perspective of truckers.

    Brand philosophy

    We are always be with customers.
    Because customers are with us, we can produce our products.
    For us, a truck is served as a medium or a messenger to reach customers.
    Developing a messenger that can understand customers and the market well is our brand philosophy.